The holiday season is upon us — and an hour from Milan, Serravalle Designer Outlet is ready to sparkle. From Saturday 15 November 2025 (17:30) until Tuesday 6 January 2026 (20:00), the outlet will host its annual festive event, this time under the banner “Together for a Brighter Christmas with UNICEF.”
Christmas Magic for the Whole Family
Serravalle isn’t just a shopping destination — for the holidays, it transforms into a winter wonderland. In the main square stands a majestic Christmas tree more than 30 metres tall, decorated with over 3,500 ornaments and 120,000 LED lights — a glowing symbol of festive joy and generosity.
At the heart of this year’s celebrations is the “Christmas Post Office,” nestled inside the giant tree. Families and children can write and send letters to Santa Claus, while also discovering touching stories from children around the world through the lens of UNICEF’s work. Santa will welcome visitors every weekend until 24 December, from 15:00 to 20:00 — no reservation needed.
The Christmas village at Serravalle Designer Outlet
Thoughtful Gift Ideas for Everyone on Your List
Sometimes, gift shopping can be tedious. Shopping for gifts should be exciting, not stressful. To help make it easier, we have some ideas for you! Here are six standout gift ideas to inspire your holiday shopping, with tips on what to look for when choosing items of exceptional quality and craftsmanship:
A Cozy Cashmere Sweater
A luxurious cashmere sweater is the ultimate gift of comfort and elegance. Look for 100% cashmere or blends with silk for extra softness. Check the weave—it should be tight and smooth, not overly fluffy. Neutral shades like grey and navy are always in style, but wouldn’t your partner look stunning in a festive emerald or ruby tone?
Timeless Leather Accessories
A leather wallet or handbag is more than just a gift—it’s a statement. Choose full-grain leather for durability and timeless appeal. When inspecting a piece, look for precise stitching and high-quality hardware like sturdy clasps or zippers. Imagine your loved one opening a gift box to find a buttery-soft leather bag with that unmistakable scent of quality.
Designer Sneakers
Who doesn’t love sneakers? From running errands to pairing with a chic outfit, designer sneakers are as versatile as they are stylish. Look for shoes with memory foam insoles for all-day comfort and durable soles for longevity. Neutral tones like white or beige are great for everyday wear, but bold designs with unique details can add some fun to their step!
A Fragrance Gift Set
A luxury fragrance is an intimate and thoughtful gift. A great scent lingers, creating memories and emotions. Look for perfumes with layered notes—something floral for daytime or woody and spicy for evening wear. Gift sets often include matching lotions or travel sprays, making them even more special. Wouldn’t your loved one be surprised to find a beautiful gift box with a golden ribbon under the tree?
Home Décor with Style
Elegant home accessories like designer candles, soft throws, or chic tableware are perfect for those who love cozy evenings at home. Choose candles made with natural wax like soy or beeswax, paired with sophisticated scents like cedarwood or vanilla. For textiles, opt for premium fabrics like merino wool or organic cotton. Imagine gifting a hand-painted platter or a cozy blanket that turns any living room into a haven of luxury.
A Statement Timepiece
A watch is a classic gift that never goes out of style. Whether it’s a minimalist design or something more extravagant, a timepiece not only tells time but is a reminder of every moment you’ve shared. Look for Swiss or Japanese movement for precision and materials like stainless steel or ceramic for durability—because this gift is meant to last.
Tips for a Successful Family Day Trip
Planning a family shopping day at Serravalle Designer Outlet? Here’s how to get the most out of the day:
Timing is everything: Arrive early and if possible, go during the week to beat the crowds and make the most of the Christmas Village attractions.
Plan ahead: Map out your favorite stores and check the outlet’s website for special promotions.
Take breaks: Don’t shop till you drop—take time to savor Italian holiday treats like panettone or pandoro at one of the cafes. Opt for a VIP Visitors Lounge Pass, which allows you to relax and recharge with complimentary refreshments between shopping sprees.
Pack light: Bring a stroller if you have little ones. With all the walking and shopping, you’ll thank yourself later.
Bundle up: While the shops are indoors, the streets are open-air, so don’t forget your cozy winter coat.
Also: If you are returning to the US, UK or outside the EU for the holidays, take advantage of the dedicated tax-refund office, where you get an immediate rebate. You need to get the final rubber stamp at the airport customs desk- no further paperwork.
How to Get There
Getting to Serravalle Designer Outlet is easy and convenient:
By Car: Serravalle is just an hour’s drive from Milan, with plenty of free on-site parking. Perfect if you’re traveling with kids or lots of shopping bags! Charger stations are available for electric cars, too.
By Shuttle Bus: Daily shuttles depart from Milano Centrale. Tickets can be booked online for a hassle-free trip.
Make Your Holiday Shopping Special
At Serravalle Designer Outlet, luxury shopping meets festive charm. This holiday season, give the gift of luxury—and enjoy the magic of Serravalle Designer Outlet.
