During Milan Design Week, the city transforms into a living gallery—where design, art, and culture intersect across districts, courtyards, and unexpected spaces. Among the many installations open to the public, one stands out for its bold visual language and unconventional approach: MADE OF ENERGY – Enel goes pop by TOILETPAPER.
A Surreal Experience at the TOILETPAPER Apartment
Set inside the iconic TOILETPAPER Apartment, this exhibition is the result of a collaboration between Enel and the creative duo behind TOILETPAPER—artist Maurizio Cattelan and photographer Pierpaolo Ferrari.
From April 14 to 19, 2026, visitors can explore a series of eleven striking photographic works that reinterpret energy through surreal, highly stylized imagery. Known for its saturated colors and provocative compositions, TOILETPAPER brings its signature aesthetic to a subject rarely associated with visual culture: energy.
Where Art Meets Everyday Life
Rather than presenting energy as a technical or abstract concept, the exhibition reframes it as something tangible—linked to movement, transformation, and daily experience. Through irony and visual disruption, the works explore themes such as simplicity, transparency, speed, and care, aligning with Enel’s broader narrative while remaining firmly rooted in artistic expression.
The result is an accessible, visually engaging installation that invites reflection without requiring prior knowledge—making it particularly relevant for a Design Week audience that values both creativity and innovation.
Why It’s Worth Visiting
– Free entry in a city where many events are invitation-only
– Located in Città Studi, slightly off the main design routes—offering a more relaxed experience
– A chance to see how corporate storytelling intersects with contemporary art
– Ideal for those looking for visually impactful, shareable installations
Practical Information
Exhibition: MADE OF ENERGY – Enel goes pop by TOILETPAPER
Dates: April 14–19, 2026
Time: 11:00 – 20:00
Location: Via Balzaretti 8, Milan
Entry: Free
A Different Perspective on Design Week
While much of Milan Design Week focuses on furniture, interiors, and product innovation, installations like this highlight a broader shift: brands increasingly using art and culture to communicate complex ideas in more human, immediate ways.
For visitors, it offers a different lens—one that moves beyond design as function, and into design as narrative.
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