How to reach Serravalle Designer Outlet from Milan, find the best designer discounts and make the most of your shopping day
Just an hour from Milan, Serravalle Designer Outlet offers luxury brands at incredible discounts in a beautiful open-air setting. Whether you’re a fashion enthusiast, a smart shopper, or just looking for a fun day trip from the city, this guide will help you plan the perfect visit.
The Serravalle Designer Outlet is a shopper’s wonderland with over 230 stores. All stores offer discounts of up to 70% off and you can find premium luxury brands such as Gucci, Prada, Dolce & Gabbana and many more. In this guide, we will provide some recommendations on how to get the most out of your time spent shopping at the Serravalle Outlet for high-end clothing at discounted prices that you cannot find in Milan.
Where is Serravalle Designer Outlet?
Located in Serravalle Scrivia, a town in the heart of Piedmont wine country, and just an hour away from Milan, it is an excellent choice for a day trip and shopping excursion from Milan for the entire family. It can be easily reached by taking one of their daily shuttle buses from Central Station. The bus makes stops for pickups in other areas of Milan; Corso Buenos Aires, Largo Cairoli and Via Manzoni.
Check the current shuttle schedule and purchase tickets.
A private luxury van is available for groups as small as five people. If you are traveling by car, get the A7 highway and follow signs directing you to Serravalle Scrivia.
On the Trenitalia website, you can purchase a combination train and bus ticket to “Serravalle Outlet.” However, taking the shuttle bus or driving yourself is much simpler and faster from Milan.
Designer Brands for Less
Serravalle Outlet is the ultimate destination for all fashion lovers who want to experience luxury and style at affordable prices. With numerous amenities plus an array of premium brands available under one roof makes it a must-visit spot when traveling to Italy!
A walkable shopping city, the Serravalle Outlet has an extensive collection of designer shops that offer discounts ranging from 30 to 70 percent off the original price. From clothing and footwear to accessories and electronics, shoppers can find almost anything they need.
Find Italian fashion labels, such as Armani, Valentino, Fendi, Gucci, Prada, and Tod’s. There are of course, well-known sportswear labels, such as Adidas, Nike, and Converse, and accessories by Coccinelle, Furla, Michael Kors, and Guess can also be found here. Stores are not limited to clothing; there are accessories, home goods, beauty products, and more.
Top Designer Brands at Discount Prices
If you’re planning to visit Serravalle Outlet soon, here are some of the most popular brands that you shouldn’t miss. The 230 stores on site can be overwhelming, so do some research before visiting.
Review the current list of stores at Serravalle Designer Outlet.
Prada
Probably the most popular synonym for Italian luxury, Prada, specializes in leather handbags, shoes, and ready-to-wear clothing.
Gucci
A historically made-in-Italy fashion house, Gucci is one of the world’s leading luxury fashion brands, known for its high-quality leather goods, shoes, and ready-to-wear clothing. Gucci is renowned for its iconic designs and quality craftsmanship and is one of the most recognizable fashion brands in the world.
Armani
Armani is known for timeless designs and quality tailoring for both men and women. Giorgio Armani popularized the concept of unstructured clothing, which was a major departure from traditional tailored looks.
Versace
Gianni Versace pioneered glamour and opulence in Italian fashion. Versace’s daring designs symbolized wealth and status. Celebrity endorsements helped Versace gain popularity.
Dolce & Gabbana
Not much needs to be said for the dynamic duo of Italian fashion, Dolce & Gabbana, who celebrate Italian culture and heritage with unique classic Italian motifs and traditional patterns and prints.
Celine
Celine is known for clean lines and minimalistic details, which are understated yet noticeable. Celine is for women who value quality and sophistication and appreciate classic styles and high-quality materials.
Polo Ralph Lauren
American luxury fashion brand, Polo Ralph Lauren is known for its classic and casual style. The Ralph Lauren logo of a polo player has reached world-class recognition.
These are just a handful of brands in the Serravalle directory. You can also find fashion favorites like Givenchy, Boss, Off-White, La Perla and lots more.
The Best Time to Visit Serravalle Outlet
When planning a trip to Serravalle Outlet, it’s important to consider the best time to go. Although the outlet is open 7 days a week, some days are busier than others.
If you’re looking for a quieter experience with fewer crowds, avoid weekends and holidays. Tuesdays through Thursdays are generally the best options.
To make the most out of your shopping experience, plan on arriving early in the morning when stores first open or late in the afternoon as stores begin to close. This way, you can avoid peak hours where there may be long lines at checkout or fitting rooms.
Another useful tip is to check for any special events or sales happening at Serravalle Outlet. Some brands offer exclusive discounts during certain periods, which can save you even more money on already discounted items.
Italy’s end-of-season sales take place twice a year, when further reductions may be applied by participating retailers. Summer sales generally begin in July, while winter sales normally begin in January. Exact dates are established locally and can vary each year.
Tax-Free Shopping for Non-EU Residents
By taking advantage of the tax-free shopping option at Serravalle Outlet, you can save even more on your purchases. Non-EU residents are eligible for a tax refund, which means you can get money back from the 22% VAT paid on your purchases. To do this, simply ask for a Tax-Free Form when making your purchase and present it to customs when leaving the EU.
Serravalle Designer Outlet also has on-site tax-refund assistance. Eligibility requirements, minimum spending amounts, processing fees and final refund amounts may apply, so check the official tax-free shopping information before your visit.
More Than Shopping
Restaurants, Cafés and Picnic Areas
Serravalle Outlet is more than just a shopping destination; enjoy a meal or snack at one of the cafes or restaurants or bring a packed lunch and relax in the picnic area. The kids can play at the playground and there’s a water park in the summertime. The shopping mall offers accessible parking, facilities, escalators, and elevators to visitors with disabilities.
Family-Friendly Services
Families can use services including children’s play areas, baby facilities and Lele’s Aqua Park during its seasonal opening period.
Additional visitor amenities include free Wi-Fi, umbrellas in case of rain, electric-car charging stations, portable phone charging, hands-free shopping and tax-free refund assistance.
Visitors with mobility requirements can also review the outlet’s accessibility services and reserve mobility assistance where available.
See the full guide to family-friendly shopping at Serravalle Designer Outlet.
How to Plan Your Serravalle Shopping Day
Bring comfortable shoes, a reusable shopping bag or backpack and your passport if you are eligible for tax-free shopping.
Before leaving Milan, check:
- Current opening hours
- Shuttle departure and return times
- The centre map and store directory
- Special offers and events
- Participating tax-free stores
- Family and accessibility services
View the Serravalle Designer Outlet centre map and plan which stores you want to visit before arriving.
Ready to shop smart? Book your transport and start planning your Serravalle Designer Outlet shopping day.
Serravalle Designer Outlet
Via della Moda 1
Serravalle Scrivia 15069
Tel. +39 0143 609000
mcarthurglen.com/serravalle
