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How to Plan the Best Serravalle Designer Outlet Shopping Day

How to Plan the Best Serravalle Designer Outlet Shopping Day

How to get the most out of a shopping excursion to Serravalle Designer Outlet near Milan

Are you looking for a great shopping excursion and day trip from Milan? Look no further than Serravalle Designer Outlet, Italy’s largest and most popular outlet shopping destination!

The Serravalle Designer Outlet is a shopper’s wonderland with over 230 stores. All stores offer discounts of up to 70% off and you can find premium luxury brands such as Gucci, Prada, Dolce & Gabbana and many more. In this guide, we will provide some recommendations on how to get the most out of your time spent shopping at the Serravalle Outlet for high-end clothing at discounted prices that you cannot find in Milan.

Where is Serravalle Outlet?

Located in Serravalle Scrivia, a town in the heart of Piedmont wine country, and just an hour away from Milan, it is an excellent choice for a day trip and shopping excursion from Milan for the entire family. It can be easily reached by taking one of their daily shuttle buses from Central Station. The bus makes stops for pickups in other areas of Milan; Corso Buenos Aires, Largo Cairoli and Via Manzoni.
Click here for the schedule and tickets.

A private luxury van is available for groups as small as five people. If you are traveling by car, get the A7 highway and follow signs directing you to Serravalle Scrivia.

On the Trenitalia website, you can purchase a combination train and bus ticket to “Serrvalle Outlet.” However, taking the shuttle bus or driving yourself is much simpler and faster from Milan.

Designer Brands for Less

Serravalle Outlet is the ultimate destination for all fashion lovers who want to experience luxury and style at affordable prices. With numerous amenities plus an array of premium brands available under one roof makes it a must-visit spot when traveling to Italy!

A walkable shopping city, the Serravalle Outlet has an extensive collection of designer shops that offer discounts ranging from 30 to 70 percent off the original price. From clothing and footwear to accessories and electronics, shoppers can find almost anything they need.

Find Italian fashion labels, such as Armani, Valentino, Fendi, Gucci, Prada, and Tod’s. There are of course, well-known sportswear labels, such as Adidas, Nike, and Converse, and accessories by Coccinelle, Furla, Michael Kors, and Guess can also be found here. Stores are not limited to clothing; there are accessories, home goods, beauty products, and more.

Most popular brands at Serravalle

If you’re planning to visit Serravalle Outlet soon, here are some of the most popular brands that you shouldn’t miss. The 230 stores on site can be overwhelming, so do some research before visiting. Review the full list of stores at Serravalle Outlet.


Probably the most popular synonym for Italian luxury, Prada, specializes in leather handbags, shoes, and ready-to-wear clothing.


A historically made-in-Italy fashion house, Gucci is one of the world’s leading luxury fashion brands, known for its high-quality leather goods, shoes, and ready-to-wear clothing. Gucci is renowned for its iconic designs and quality craftsmanship and is one of the most recognizable fashion brands in the world.


Armani is known for timeless designs and quality tailoring for both men and women. Giorgio Armani popularized the concept of unstructured clothing, which was a major departure from traditional tailored looks.


Gianni Versace pioneered glamour and opulence in Italian fashion. Versace’s daring designs symbolized wealth and status. Celebrity endorsements helped Versace gain popularity.

Dolce & Gabbana

Not much needs to be said for the dynamic duo of Italian fashion, Dolce & Gabbana, who celebrate Italian culture and heritage with unique classic Italian motifs and traditional patterns and prints.


Celine is known for clean lines and minimalistic details, which are understated yet noticeable. Celine is for women who value quality and sophistication and appreciate classic styles and high-quality materials.

Polo Ralph Lauren

American luxury fashion brand, Polo Ralph Lauren is known for its classic and casual style. The Ralph Lauren logo of a polo player has reached world-class recognition.

These are just a handful of brands in the Serravalle directory. You can also find fashion favorites like Givenchy, Boss, Off-White, La Perla and lots more.

Best days, best times to go

When planning a trip to Serravalle Outlet, it’s important to consider the best time to go. Although the outlet is open 7 days a week, some days are busier than others.

If you’re looking for a quieter experience with fewer crowds, avoid weekends and holidays. Tuesdays through Thursdays are generally the best options.

To make the most out of your shopping experience, plan on arriving early in the morning when stores first open or late in the afternoon as stores begin to close. This way, you can avoid peak hours where there may be long lines at checkout or fitting rooms.

Another useful tip is to check for any special events or sales happening at Serravalle Outlet. Some brands offer exclusive discounts during certain periods, which can save you even more money on already discounted items.

Italy’s end-of-season sales occur twice a year and further discounts are applied in all retail outlets. Summer sales run from July–August, and winter sales run from January–February.

Take advantage of Tax-free shopping

By taking advantage of the tax-free shopping option at Serravalle Outlet, you can save even more on your purchases. Non-EU residents are eligible for a tax refund, which means you can get money back from the 22% VAT paid on your purchases. To do this, simply ask for a Tax-Free Form when making your purchase and present it to customs when leaving the EU. There is a special helpdesk at Serravalle to facilitate this for you.

More than shopping

Serravalle Outlet is more than just a shopping destination; enjoy a meal or snack at one of the cafes or restaurants or bring a packed lunch and relax in the picnic area. The kids can play at the playground and there’s a water park in the summertime. The shopping mall offers accessible parking, facilities, escalators, and elevators to visitors with disabilities.

Additional services include babysitting services, luggage drop, visitors’ lounge and free services such as umbrellas in case of rain, Wi-fi and charging stations for electric cars and phones, and tax-free refund assistance. If walking is challenging, free wheelchairs can be booked in advance.  There is also a non-denominational sanctuary hall for reflection, prayer or meditation.

Serravalle Outlet offers an unparalleled shopping experience with its vast selection of designer brands, convenient location and discounted prices. By knowing the most popular brands and the best times to go, you can make the most out of your trip to this outlet mall.

So why not plan a visit soon and see what amazing deals await? Happy shopping!

Serravalle Designer Outlet
Via della Moda 1
Serravalle Scrivia 15069
Tel.  +39 0143 609000

Easy Milano

Easy Milano is the online publication for the international community of Milan. We offer practical tips, key information and essential insights about living and working in Italy. Easy Milano has been assisting English speaking expats in Milan since 1999.
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