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Colorful Milanese Fashion for a Bright Winter

Colorful Milanese Fashion for a Bright Winter

Italian designers and the styles coming off the Milanese fashion runways have shown us that color is not only for summer! It’s time to break away from the traditional winter wardrobe of dark and neutral colors like gray, brown, and dark blue.

From January 5th, the winter sales are on in Lombardy. Take advantage of the savings and freshen up your winter style.

Milan is no longer dull and gray

The idea that Milan is a drab city is a thing of the past! A new renaissance of urban planning offering more green spaces as well as a revival of bright, cheerful colors in Milanese fashion collections are giving Milano a new hue.

When it comes to Milanese style, the color black will always be considered chic and flattering, but when there is a splah of color, it is the first thing we notice.

The colors of fashion change from season to season. It’s tempting to follow the trends, but not every color might be right for your skin tone, mood, or personality. For example, darker complexions will look fabulous in yellow, and fair complexions can look stunning in ivory. If you are feeling happy and relaxed, wearing pink or powder blue is the perfect way to express that. An extrovert will love wearing bold colors, whereas an introvert will make more somber choices but can add color to an outfit with accessories. No matter what your reason for choosing a color, it will always communicate something about you. 

Clothing should make us feel confident. A good fit and comfortable fabric are also important. Sensitivity to wool or wearing something that’s too tight will just make you feel uneasy. Sometimes it’s worth a few extra euros to get a jacket or pair of trousers tailored and custom fitted.

Brighten your winter look

Wearing bright-colored jeans or a daring, full-length coat is not for everyone. A smart-colored accessory can become a statement piece that brightens up your look.

Milanese fashion is often associated with dark, business attire, but there are many designers using color in their collections and accessories.

Here are a few selected Made in Italy fashion brands using color, all of which can be found at the Scalo Milano Outlet and More, the designer shopping outlet village just 15 minutes from the city center.

Blugirl by Bluemarine

Blugirl floral jeans winter capsule collection/Blugirl @ScaloMilano

Blugirl works playful floral prints and mismatched patterns into their collection. Colorful accessories and patterns are signature qualities of Blugirl.

The Blugirl brand by Bluemarine is a young prêt-à-porter collection, with a distribution of over 300 boutiques worldwide. Bluemarine was established in 1977 by designer Anna Molinari and her husband, Gianpaolo Tarabini. Later, in 1995 1995, started Blugirl for the youthful, sophisticated woman. Originally based in Modena, Bluemarine moved its headquarters and catwalks to Milan in 1980. Today, Anna Molinari works with her daughter, Rossella TarabTarabini,reate fun, fresh collections.


Datch, wools and mixed blends for men or Datch @ScaloMilano

Bold primary colors and solid monochromatic pieces are a simple and effortless way to add color to your winter look.  Datch aims to excel in innovative style, Italian design and the superior quality of its products. Produced in Naples, Datch is a leader in urban street fashion not only here in Italy, but worldwide.

Liu Jo

Liu Jo Tartan Fluo Jacket/Lui Jo @ScaloMilano

Subdued and bold all in one, Liu Jo plays with color and texture in their winter collections. By the mid-1990s, Liu Jo began as a tiny textile company and grew into a major Italian pret-a-porter fashion brand. The company presently has 130 boutiques in Italy and 110 outlets in Europe and Asia. Liu Jo makes clothing, shoes, accessories, a children’s collection, as well as underwear, beachwear, and homewear for both men and women.

O Bag

O bag sac/O Bag @ScaloMilano

Known for its versatility, the O Bag comes in a rainbow of colors. The O Bag, made of resilient elastomeric foam, has interchangeable handles and fits any occasion. The O Bag is available in a wide range of shapes, from classic basket styles to backpacks and shoulder bags. A Made in Italy brand, O Bag was founded in 2009, making its debut at the Milan International Exhibition in 2010. Today, O Bag can be found in over 50 countries worldwide. 


Timberland waterproof boots / Timberland @ScaloMilano

Although Timberland is a Made in the USA brand, it was an Italian retailer who first imported them into Europe! The Italian retailer, Giorgio Faccioli, an astute businessman with an eye for quality, ordered 600 pairs and, after only two months returned to the Abington Shoe Company in New Hampshire to order more. The classic yellow boot had become a must-have item for the Italian fashion phenomenon “i Paniari” of the 1980s which started with teens in Milan and quickly swept throughout the nation. Timberland boots were first introduced in 1973 and are available today in a variety of colors at stores around the world.

Find these and more brands at

Scalo Milano
Via Milano 5,
Locate Triulzi (MI)


Scalo Milano Outlet & More offers a complete shopping experience just 15 minutes from downtown Milan.

Scalo Milano is not just an outlet, it’s a small city just 15 minutes from downtown Milan and offers a variety of shopping experiences: FashionDesign and Food, brought together by a sense of refinement and selectivity, typical of #stilemilanese.

Learn more about Scalo Milano Outlet & More

Article by C. Abernethy for Easy Milano
Featured image by Flavio Amiel
Fashion photos have been provided courtesy the Scalo Milano Outlet & More press office (SMPO)


Easy Milano

Easy Milano is the online publication for the international community of Milan. We offer practical tips, key information and essential insights about living and working in Italy. Easy Milano has been assisting English speaking expats in Milan since 1999.
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