The Art of Bargain Hunting: Discovering Milan’s Shopping Districts

Milan, the beating heart of Italian fashion, is renowned worldwide for its chic, sophisticated style. An experience in Milan is not complete without a shopping excursion. A walk down Via Monte Napoleone will inspire even the fiercest fashion foe. You can easily lose track of time browsing the market stalls and the trendy shops in Brera. Corso Buenos Aires and NoLo are treasure troves if you are seeking prêt-à-porter. Yet, when it comes to finding the best deals without compromising on style, Serravalle Designer Outlet stands out as a premiere destination for anyone looking to embrace Italian fashion.

^{Learn how to embrace Italian style without the premium price tag! Photo courtesy McArthurGlen}

Italian fashion is synonymous with impeccable craftsmanship, attention to detail, and an effortless blend of classic and contemporary styles. Italians have a natural flair for dressing that is rooted in their culture. From a young age, they are exposed to the principles of “la bella figura,” which emphasizes the importance of making a good impression through appearance and behavior. This cultural ethos translates into a keen eye for quality and a preference for timeless pieces that can be styled in various ways. Shopping in Milan is not just about acquiring the latest high-end fashion; it’s an experience steeped in luxury and elegance. Whether it’s a perfectly tailored suit, a luxurious leather handbag, or a pair of chic sunglasses, Italians understand that true style lies in the details.

Where to shop in Milan

Via Monte Napoleone

The priciest area of town, Via Monte Napoleone is the crown jewel of Milan’s Quadrilatero della Moda fashion district. This iconic street is home to the flagship stores of the most prestigious Italian and international fashion houses like Valentino, Dior and Cartier. The meticulously designed boutiques, exclusive collections, and impeccable service make Via Monte Napoleone the heart of Milanese fashion. Save during sales periods (January and July) and at end of season promotions.

Brera District

Bohemian and alternative, the cobblestoned lanes of the Brera district are lined with a unique blend of traditional and contemporary boutiques such as the Wait & See concept store. Known for its relaxed atmosphere, Brera is the place to discover independent boutiques, artisan shops, and unique vintage stores where you can find one-of-a-kind pieces that reflect the area’s artistic and eclectic vibe. Art lovers will also appreciate the numerous galleries as well as the renowned Pinacoteca di Brera. Adept negotiators can try to haggle with independent shop owners and artisans, but tread lightly as to not insult their workmanship.

Corso Buenos Aires

^{Corso Buenos Aires, Milano / Photo C. Abernethy}

Corso Buenos Aires is a bustling street and is one of the longest shopping avenues in Europe, with over three hundred stores. Here, you will find a wide range of brands, from popular high-street labels like Zara, OVS and H&M to mid-range Italian designers. Bargain hunters will love the Tuesday market that takes place on the parallel street Via Benedetto Marcello, just a three-minute walk from Corso Buenos Aires.

NoLo District

NoLo, short for “North of Loreto,” is one of Milan’s most vibrant and up-and-coming shopping areas. This trendy district is known for its eclectic mix of vintage shops, contemporary fashion boutiques, and artisan markets, which is clearly expressed at the Spazio Nolo 43 where you can find unique, statement pieces that stand out from mainstream fashion. The district is also a hub for local designers and artists, offering a platform for innovative and sustainable fashion and design. Find the best deals during the sales and look out for pop-up shops promoting new brands.

Serravalle Designer Outlet

If you are looking for a more accessible yet fashionable shopping experience, Serravalle Designer Outlet is the perfect destination. Serravalle is located just an hour’s drive from Milan, and has an impressive selection of stores featuring both Italian and international brands. Unlike other shopping areas in Milan, where high prices may limit your excursion to only window shopping, Serravalle offers discounts of up to 70% year-round. With over 230 stores, this expansive outlet features a mix of top Italian and international brands such as Gucci, Armani, Prada, and Dolce & Gabbana, a perfect way to embrace Italian style without the premium price tag. The elegant, open-air mall layout provides a pleasant shopping environment, complete with cafes and restaurants to recharge in between browsing.

^{Photo of Serravalle Designer Outlet where you can find designer brands like Gucci, Prada, Valentino, Burberry and more}
Going to Serravalle Designer Outlet during the sales season is the best time to find bargains. Discounts reach up to 80 even 90% off flagship retail prices!

Non-EU residents can get a further discount with tax-free shopping! At the Serravalle Designer Outlet, there’s a dedicated tax-refund office that pays cash immediately, requiring only a final stamp at airport customs. This gives you a refund on the 22% VAT paid on items like clothes, leatherwear, jewelry, and more. Simply ask for a tax-free receipt when purchasing, fill out the form, and validate it at the airport customs desk for a refund to your credit card.

Milan is a city that embodies the essence of fashion and style, offering a diverse range of shopping experiences to suit every taste and budget. From the luxurious boutiques of Via Monte Napoleone to the trendy NoLo District and the unbeatable bargains at Serravalle Designer Outlet, there is something for everyone. Embrace the art of bargain hunting in Milan and discover how you can achieve a stylish Italian look without breaking the bank.

Shopping in Milan is not just about finding fabulous fashion and great deals; it’s about enjoying the process in the city that epitomizes Italian style and sophistication. Happy Shopping!

Article by Celia Abernethy, EasyMilano.com